This idea was beautifully illustrated by Anthony Coraggio on . Beyond Anthony's guidance, SEM is constantly evolving. Let's review some highlights from 2016 so far: SEM teams need to create strategies to federate mobile. Marin analyzed $7.8 billion in annual ad spend to find that more than 50% of budgets are spent on mobile ads. A survey by Bizrate Insights (a division of Connexity) indicates that 73% of online shoppers use mobile devices to shop online. Retailer Extra Space Storage increased its ROI by nearly 100 points using SEM. SEM teams will need to become application friendly and they will need to be indexed. In a study by Searchmetrics, 84% of the top 100 websites in Google searches in the United States offer an Android app. While only 30% of them had performed application indexing.
Local search in ads will continue to grow and improve. As Bing associates half of its mobile voice searches with local places and Google says mobile accounts Photo Background Removing for 88% of all 'nearby' searches, we're going to see mobile local ads become more competitive. After a month of working on SEM, All Things Aquarium received over 200 qualified local visitors to its website, resulting in many phone calls and several new customers, according to this case study. As you can see, mobile is really dominating 2016. It's now more important than ever to get your mobile advertising strategy in place across multiple search engines. If you are able to adapt to these 2016 changes, the result will be more meaningful interaction with your consumer and more conversions. To sum up, your SEM process should be influenced by your growing business, your competitors, and the ever-changing PPC and SEO market landscape.
One of the best PPC articles of 2016, the aptly named 10 of the most effective ad campaigns of 2016 by my colleague Meg, a member of the SEJ team, should get you started. Learn more about Bing Network. The SEJ Summit wraps up the year in New York with some of the best looking speakers. If you missed Google's Maile Ohye and John Brown at the SEJ Summit Santa Monica last April, don't worry. You can still catch them at the TimesCenter in New York on November 2! Get the best price for your SEJ Summit ticket by purchasing before August 5th. Join now and save $300. SEJ Summit New York Speakers and Panelists Maile Ohye: Manager of Developer Programs, Google Since joining Google in 2005, Maile has worked closely with the Google Search and Webmaster Tools teams as Technical Manager of Development Programs.