Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’.
Tell us about your role…
I joined LTK a decade ago as the first hire outside of the US, when we – then a global team of five – were known as rewardStyle. We believed, much as we do now, that creators were here to revolutionise retail for the long haul. So much so I quit my ‘nine to five’ as global director at a performance marketing network to work alongside co-founders Baxter and Amber Venz Box. What was then a start-up helping bloggers monetise their content by connecting them to brands, would soon grow into LTK as it is today – the largest global influencer marketing platform driving billions in annual revenue. Our first mission to make creators as economically successful as possible hasn’t changed since day one.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Prior to joining, I’d spent five years in performance marketing working with fashion and lifestyle brands, initially as an account director, before establishing a global account management and sales team. Here I was one of the first to win and integrate what were then aspiring global brands, such as Asos, into affiliate networks with the sole focus to expand into international markets via performance marketing. I was constantly growing my knowledge on how performance marketing drives brand expansion and paying close attention to the new trends across each market.
At that point, having recognised the growing influence on performance across my brand portfolio, I was building my relationships with creators (or bloggers as they were referred to back then), which is when I came across Amber. I saw what she was doing and instantly believed in the potential that the company had, so I took a chance and emailed her. That’s how we first connected – I explained my ambitions to build the business globally and found out that she was on the same page, which led us to where we are today.