Notice how social media supports (and even powers) each step in the goal-achieving process, from cognition to advocacy. With that in mind, let's build an effective social media conversion channel right now! Discovery + Interest (TOFU): Diversify channels and repeat messages Multi-channel and multi-step / multi-touch marketing is nothing new. It's been a while since marketers first faced the need to be in many places at once. In 2013, we talked about at least seven "touches *" to certify leads (touches can be anything from displaying tweets to receiving emails). A recent Sprout Social survey found that 84.9% of people had to look at something on social media multiple times before making a purchase.
Sprout social time watching ghost mannequin effect service before purchase Years ago, I started talking about "everywhere" tactics and how to make them work. There's no perfect way to make sure your brand is everywhere -I all come down to the nature of niches and businesses - but here are some ideas for you: Publish the same message to all social media channels . Use the scheduling tool to make sure the message is sent at different times, and paraphrase the message a bit so that it doesn't repeat too much. For Twitter, please post the same message several times . Tweets have a very short lifespan.
To get more attention, consider scheduling the same message 3-5 times a week at different times of the day. Use tools such as Mavsocial to simplify this task. Please repackage your message in the new format and post it again. For example, first publish your blog post as a text / link, then convert it to a simple visual (with steps, key points, quotes) and publish it again on the same channel. Another example is to turn a special offer into a neat banner, then turn it into a cool quick video, and publish it at least twice using different formats.